Hamara MSPICM @ 90.4 FM

Contact Person: Dr. Brijender Singh Panwar

Broadcasting Language: Hindi, Pahadi and English

Genesis: Hamara MSPICM 90.4 FM Community Radio, was established on 13th March, 2009 by the media and management institute- M.S.Panwar Institute of Communication & Management. Hamara MSPICM is the first community radio station in Himachal Pradesh. During the last fifteen years of its operation, the radio has created awareness about social issues, rights and duties among its community members and has nurtured them into responsible and dynamic citizens.  The community radio station aims to create strong bonds of unity and mutual coexistence by promoting and disseminating information on social issues, local culture, values, good beliefs and traditions in its community through the broadcast of informative, educational programmes, music and songs in local dialect and languages. The tagline of Hamara MSPICM 90.4 FM  is ‘Sab Ki Zuban Pe Shor Hamara 90.4’, which in a way reflects its focus on the local community. 

Thematic Focus: The primary thematic focus areas of Hamara MSPICM are education, agriculture, health, career guidance and employment prospects, women empowerment, legal awareness, culture, and entertainment. The CRS focuses on nurturing an inclusive attitude in the community and promotes the welfare of the differently-abled community members. The aim is to create a just, responsible and socially aware community with equal opportunities for all. 

Sustainable Development Goals: The SDGs that the CRS promotes are:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 13: Climate Action

SDG 16: Peace, Justice and Strong Institution

Primetime Programmes: The primetime programme broadcast on Hamara MSPICM are Bhakti Vandana, Good Morning Solan, Swasth Mahila Swasth Samaj,  Aap Ki Farmaish, Health is Wealth, Yuva Jagat, Ek Hi Mulakat (featuring distinguished personalities), Bhuli Bisri Yade (for senior citizens), and children’s programmes – Bacho ki Patshala, Gali-Gali Sim Sim. Rochak Jaankariya, and Himachal Mahara Sbhi Te Nyara are programmes in the local Pahari dialect. Mud-Mud Ke Na Dekh is a programme on disability issues.  

Innovations in format or any other way: The CRS actively narrowcasts its programmes through collaborations with local institutions and agencies. The CRS encourages community participation by inviting community members to the station, and providing the opportunities to perform as well as contribute to the activities of the CRS. 

Core Team: The station has a Board of Management comprising the Station Manager and 12 members from the community from different fields. Four full-time radio reporters and producers, a group of media students and  members of the community are involved in managing the operations of the station.

Major Projects Undertaken: Hamara MSPICM partnered with UNICEF for awareness programmes on COVID-19 Pandemic and COVID-19 Vaccination drives. The CRS partnered with UNICEF to run a campaign that focused on girl child education and awareness, and collaborated with UNESCO to work on SDG goals. The CRS has partnered with several government ministries and agencies like DST, Ministry of Culture, Panchayati Raj, Department of Agriculture, (Himachal Pradesh), and also different NGOs. 

Sustainable Strategies: Around forty percent of the annual expenses of the CRS are covered by the parent organisation, M.S.Panwar Institute of Communication & Management. The rest of the requirements are met with the help of the revenue generated by externally collaborative ventures. 

Number of listeners and Potential Outreach: The CRS operates from Solan town and covers the surrounding villages and towns including Sheothel, Badkor, Badog, Jatoli, Aanji, Khanog, Narag, and Sarahan in Solan and Sirmour districts. These towns and villages have a total population of around two lakh people. From this outreach potential, the CRS has an active listener base of around one lakh listeners.  

Major concerns in the Community:  The major needs/areas of concern within the community are unemployment, lack of awareness regarding opportunities and livelihood, drug abuse, prevalent superstitions etc.