Radio DC @ 90.4 FM

Contact Person: Mr.  Sidharth Lal

Broadcasting Language: Malayalam, Hindi, English

Genesis: Radio DC 90.4 was established in 2005 by the DC School of Management, in  Thiruvananthapuram, Kerala. The mission of Radio DC is to contribute to the holistic development of the community through contributions in the field of education. The CRS is a guiding force of the youth in the community, and is a platform for the student community to explore their creativity and showcase their talents. 

Thematic Focus: The major area of focus of Radio DC has been agriculture. The CRS also addresses and develops programmes on a variety of other areas that include gender equality, women empowerment, professional and economic growth, and addressing the prevalent social concerns. 

Sustainable Development Goals: Radio DC has designed its programmes to achieve the following SDGs:

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 8: Decent Work and Economic Growth

SDG 10: Reduced Inequalities

Primetime Programmes: Kadalinakkare and Krishi Bhoomi are among the primetime programmes that are broadcast on Radio DC. Kadalinakkare is a programme for the youth and informs them about various career prospects and opportunities abroad. The programme also helps the listeners by guiding them to different websites and application procedures to secure these opportunities. Krishi Bhoomi is an agricultural programme for the farmers in the region. IT discusses weather, crops, fertilisers, pesticides, and other allied topics related to agriculture, while also promoting organic farming and adopting green initiatives for a better future. 

Innovations in format or any other way: Radio DC collaborates with other educational organisations in the area to organise various events, competitions, camps and awareness campaigns that focus on a wide range of subjects and social concerns. 

Core Team: Radio DC is operated by a small but dedicated team which includes the Station Director, Coordinator, and Sound Editor.  A panel of three teachers provide ideas for the content and also review the programmes. Student volunteers essay the roles of radio jockey and presenters. 

Major Projects Undertaken: Radio DC partnered with UNICEF for a study on COVID-19. The CRS has worked on a number of internal initiatives that focus on helping the student community in the area. These initiatives include creating course-oriented programmes, course content sharing, and offering academic help by creating a network of teachers and students. 

Sustainable Strategies:  Radio DC is financially supported by its parent organisation, DC School of Management, which meets a certain portion of the annual expenses of the CRS. The remaining funds are raised through different paid collaborative ventures.

Number of listeners and Potential Outreach: Pothencode, Technopark, and Sreekaryam fall within the broadcasting limits of Radio DC. The area has an outreach potential of nearly 40,000 people and the CRS has an active listener base of nearly 20,000 listeners. 

Major concerns in the Community:  The youth in the community need guidance towards better career prospects. Employment opportunities must be created locally to curb migration to foreign countries. Different environmental concerns should also be addressed before irreparable damage is done.