Hello Radio @ 90.8 FM

Contact Person: Mr. Soorej Raj K.N

Broadcasting Language: Malayalam

Genesis: Hello Radio started broadcasting on 22nd April 2017. The CRS is founded on the principles of access, participation and the ability to represent the voices of every community member. Hello Radio is licensed under the Kidney Federation of India, which is a charitable trust based in Thrissur, Kerala and provides support to terminal-stage renal patients; hence, Hello Radio is committed to creating an awareness on organ donation amongst the general public.

Thematic Focus: The primary thematic focus area of Hello Radio is health. Along with this, the CRS also focuses on environment, general awareness, sanitation and hygiene, and social harmony. The CRS focuses on all subjects that concern the community and is committed to making their lives better through its interventions.

Sustainable Development Goals: HelloRadio works for the development and upliftment of different sectors of the community, thus works on the following SDGs:

SDG 2: Zero Hunger

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 16: Peace Justice and Strong Institution

Primetime Programmes:  Hello Radio has a large pool of programmes which mainly focus on building awareness regarding organ donation, and health issues. The primetime programmes that feature on Hello Radio are Hello Dr. Live and Ayur Saukhyam. These are health-based programmes which focus on health and well-being of people of all ages, and are designed in an infotainment form to promote healthy lifestyle practices among the community members. The programmes focus on the ‘health triangle’ which comprises physical, mental and social well-being.

Innovations in format or any other way: Hello Radio also narrowcasts the content of its programmes amongst community members.

Hello Radio, along with its parent organisation Kidney Federation of India, regularly promotes organ donation campaigns in its region. The CRS also collaborates with local bodies and other organisations to host health camps and events.

Core Team: The core team at Hello Radio has 10 members which include the Station Director, radio jockeys, and technical and support staff. Along with this core team, the CRS also has a group of volunteers who readily contribute in all activities of the station, especially the organ donation campaigns and related activities. 

Major Projects Undertaken:  Hello Radio has been a part of many initiatives organised in the region. The CRS partnered with UNICEF for the COVID vaccination drive which was titled Arogya Amrutham. The initiative focused on busting myths related to vaccination and encouraged the community members to step forward and make the vaccination drive a success and help end the pandemic. 

Hello Radio also partnered in a two-day capacity-building in association with UNICEF and SMART. The initiative was called Poshan Abhiyan and focused on nutrition. The CRS was a part of the UNICEF-SMART initiative in association with the Election Commission of India to enhance electoral participation. The CRS collaborated with Ideosync on a disaster management initiative during the floods in Kerala and designed a programme called Puthunambukal. 

Sustainable Strategies: Hello Radio meets around sixty percent of its annual expenses through financial support from its parent organisation and the remaining funds are raised through paid partnerships with other organisations and government agencies. 

Number of listeners and Potential Outreach: Hello Radio broadcasts its programmes in a region with a population of 4,34,000 and the CRS has an active listener base of nearly one lakh listeners. 

Major Concerns in the Community: The major concern that Hello Radio strives to address within the community and the extended society is the lack of awareness regarding organ donations and busting the myths around it. More initiatives are needed in this direction and the CRS is actively working on the same.