My Radio @ 90 FM

Contact Person: Mr. Ramadas P V

Broadcasting Language: Malayalam

Genesis: My Radio 90 FM ia venture of Snehapoorvam Educational Charitable Trust, Thrissur. Sri. T N Prathapan MP is the chairman of this trust. The CRS was launched on 1st November, 2022 by the famous film actor Sri. Jayasurya. The parent organisation of My Radio is an  NGO that strives to help needy students in their learning, career, and social participation. The CRS and its parent organisation are dedicated to serving humanity, regardless of any barriers or boundaries. My Radio is based on the concept of edutainment, and serves to be an educational resource as well as a source of entertainment. 

Thematic Focus: My Radio focuses on creating and delivering educational content through entertaining formats to intrigue and engage the young listeners, who happen to be the CRS’ primary target group. Quality education is the primary focus area of My Radio. The CRS also dwells on areas and subjects of socio-cultural importance. 

Sustainable Development Goals: The SDGs that  My Radio 90 FM focuses on are:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 15: Life on Land

Primetime Programmes: My Radio has a strong bank of programmes to choose for its primetime slots. Morning Bell, Magic Logic, Extra Time, Last Bench, Kalakkan Startups, Poli Technic, Run Gadeee Run, RJ KDAVU, and Tips & Tricks are among the primetime programmes of the CRS. The programmes cover many areas like health, academics, sports, entrepreneurships, etc. and are developed in formats like storytelling, Q&A, quizzes, and interactive sessions with distinguished personalities. 

Innovations in format or any other way: My Radio has established Radio Clubs in the nearby schools and colleges to promote radio programmes among the youth and enhance its popularity. The CRS also uses web streaming and social media platforms as effective tools that help in reaching out to a large audience. The CRS has two YouTube channels where it regularly uploads its educational and entertainment content. 

Core Team: The core team of My Radio has ten members including the Creative Head,  Broadcast and Sound Engineer, Administrative Officer, Video Editor-cum-Cameraman, and radio jockeys. The CRS also has an Advisory Board formed by experts from different fields including education, research, technology, art, and business. The members of the Advisory Panel and the staff contribute effectively to successful broadcast of the programmes and events of CRS.

Major Projects Undertaken: My Radio has developed and organised many initiatives in Thrissur, Kerala.These initiatives include anti-drugs campaigns that create awareness about drug addictions and its harmful effects. The CRS has covered major events like international film festivals, and has also organised events around the FIFA World Cup 2022.

The CRS seeks to be a part of collaborative projects of regional and national significance with leading organisations. 

Sustainable Strategies: My Radio is financially supported by its parent organisation,  Snehapoorvam Educational Charitable Trust. The CRS is supported in its endeavours by eminent personalities from different walks of life. The CRS is devising strategies to collaborate with certain organisations and create revenue streams through those ventures. 

Number of listeners and Potential Outreach: My Radio covers Thrissur East, Thrissur West, Cherpu, and some areas of Kunnamkulam, Irinjalakuda, Wadakanchery, Chavakkad, and Chalakudy. The CRS has 261 Schools Radio Clubs and 11 College Radio Clubs. The CRS has an active listener base of at least thirty six thousand listeners.

Major concerns in the Community: Quality education and access to state-of-the-art educational infrastructure is the need of the hour to empower children to face the challenges of everyday life in a fast-changing world. They must be guided in the right direction to become successful individuals and responsible citizens. 

Creating awareness about drug addictions is also important to eliminate such social evils from society and ensure the safety of the youth.