Hello Unnao 89.6 FM

Contact Person: Mr. Jagdish Babu Yadav

Broadcast Language: Hindi, Awadhi & Bhojpuri

Genesis: Hello Unnao 89.6 FM was set-up on 15 April 2023 by Prerna Gramodyog Seva Sansthan. The CRS was established with a vision of social empowerment through social awareness. The listener community of Hello Unnao 89.6 FM. include students, artists, shop-keepers, vendors, farmers, cattle rearers, people with disability, and women. The CRS aims to address the prevalent problems in the target community through its programmes and initiatives.

Thematic Focus: The primary focus areas of Hello Unnao 89.6 FM are agriculture, child labour, gender equality, sustainable livelihood, education, sanitation and hygiene, and women empowerment through the self-help groups (SHGs) The CRS also focuses on schemes and entitlements of government, local self-government, and promotion of local art and culture.

Sustainable Development Goals: The SDGs that the CRS focuses on and aspires to achieve are:

SDG 1: No Poverty

SDG 3: Good Health & Wellbeing

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation

Primetime Programmes: The primetime programmes that are broadcast on Hello Unnao 89.6 FM are Kheti Kishani (a programme based on agriculture), Mastermind (a quiz programme for students), Apna Hunar (a programme featuring local talents), Arogya mantr (a programme on health and fitness), Aaj ka Mudda (a programme local problems), and Unnao ki baat (a programme on local culture). The CRS addresses the concerns and needs of the target community through these programmes, while also entertaining them.

Innovations in format or any other way: Narrowcasting is effectively used by Hello Unnao

89.6 FM. The CRS organises several events to promote community participation in celebrating local festivals and traditional ceremonies, and performance of local art forms. Such events ensure the preservation of culture and also brings the community together. Hello Unnao is active on social media and interacts with its audience regularly.

Core Team: The core team at Hello Unnao 89.6 FM comprises six members which include the Station Director, Station Manager, radio jockeys, technical staff, and a team of community reporters and volunteers. The CRS also has a content management committee.

Major Projects Undertaken: Hello Unnao 89.6 FM has been an active participant in several

regional and national projects in collaboration with organisations like SMART. The CRS was part of the Yoga campaign in association with the Ministry of Ayush and CEMCA

Sustainable Strategies: Hello Unnao 89.6 FM is funded by the parent organisation, Prerna

Gramodyog Seva Sansthan. The CRS also manages to generate revenue through the means of

externally funded projects.

Number of listeners and Potential Outreach: The CRS has an active listener base of around 75,000 listeners.

Major concerns in the Community: The community members are not aware of the various

schemes that they are entitled to. These schemes can help improve their lives. Illiteracy and poverty often lead to unemployment in the community; low wages and income often add to the plight of the community. Different environmental concerns like pollution and lack of adequate waste management strategies can also prove fatal in the near future.