Radio MGIRI @ 90.4 FM

Contact Person: Mr. Swanand Kalambe 

Broadcasting Language: Marathi and Hindi

Genesis: Radio MGIRI, was established by the Mahatma Gandhi Institute for Rural Industrialization (MGIRI). Its inception aimed to foster rural entrepreneurship, health awareness, legal literacy, general literacy, and women’s empowerment in the rural communities it serves. Radio MGIRI aims to address the needs of rural communities. The station aims to empower rural residents, promote sustainable development, and create a positive impact in their lives through its initiatives and programmes. 

Thematic Focus: Radio MGIRI 90.4 FM prioritises rural entrepreneurship, agriculture, health, sanitation, hygiene, women’s empowerment, and education. The station educates farmers on agricultural techniques and government schemes while promoting literacy and skill development through educational programmes. Additionally, it features special programmes like Yuva Vishwa for youth, Ayushyawar Bolu Kahi for senior citizens, Balvihar for children’s education, and Jina Isi Ka Nam Hai, which shares inspiring stories of success and failures from local community members. 

Sustainable Development Goals: Radio MGIRI prioritises the following SDGs:

SDG 3: Good Health and Well-Being

SDG 4: Quality Education

SDG 5: Gender Equality

SDG 9: Industry, Innovation and Infrastructure

Primetime Programmes: The primetime programmes include Yuva Vishwa, Shetkaryachi Yashogatha, and Swamini. Yuva Vishwa showcases local talent from Wardha, giving aspiring musicians and artists a platform to display their skills. This programme is tailored for young audiences, featuring music, poetry, and discussions on topics relevant to today’s youth. Additionally, Radio MGIRI’s ‘Hello Doctor’ programme educates the public about health issues, with interviews featuring doctors and experts who share their knowledge and experiences. Krishi Jagar provides information on the latest agricultural technologies and helps farmers overcome challenges in agriculture, with the participation of agriculture and allied services personnel. 

Innovations in format or any other way: Radio MGIRI 90.4 FM has been innovative in its formats to engage and connect with its listeners. Radio MGIRI 90.4 FM conducts interviews with experts in various fields such as agriculture, health, education, and entrepreneurship. These interviews provide valuable insights and information to listeners on a range of topics. 

The CRS actively engages with the community members in the remote areas to understand their needs and concerns, and focuses on designing interventions that address their needs and solve their problems. Radio MGIRI is also active on all major social media platforms. 

Core Team: Radio MGIRI boasts of a strong and robust team. There are eight CRMC members on its board, and the core team is constituted of the Station Coordinator and Co-Coordinator. 

Major Projects Undertaken: Radio MGIRI has been a key participant in major regional and national projects, and has partnered with organisations like UNICEF, CRA, and SBC3. In addition to this, the CRS constantly works on developing its internal initiatives that target the welfare of the community. 

Sustainable Strategies: Radio MGIRI is funded by its parent organisation, Mahatma Gandhi Institute for Rural Industrialization. The CRS also generates revenue through externally funded collaborations with leading organisations and government agencies. 

Number of listeners and Potential Outreach: The tehsils Wardha, Seloo, Deoli, and Hinganghat, fall within the broadcast range of Radio MGIRI. The area has a population of nearly 3,50,000 people and the CRS has an active listener base of nearly 45,000 listeners. 

Major concerns in the Community: Lack of employment opportunities, lack of adequate healthcare and educational infrastructure, along with the lack of awareness about public welfare schemes affect the community. Radio MGIRI constantly strives to create initiatives that inform and educate society.