Radio Sanjha @ 90.8 FM

Contact Person: Mr. Manmohan Singh

Broadcasting Language: Hindi, English, Punjabi, Urdu and Bhojpuri 

Genesis: Sanjha Radio was established in 2013 by All India Samaj Sewa Kendra. The CRS was established with a vision to work for the welfare of the society, and provide guidance and awareness to the community. Sanjha Radio has become the voice of the community, and a common platform for the community members to share their views and showcase their talent. The CRS has been able to create lasting impacts in the target community in the ten years of its service.

Thematic Focus: The primary focus areas of Radio Sanjha have been water conservation, sanitation and hygiene, health, women empowerment, and agriculture. The CRS encourages water conservation practices like drip irrigation with underground water. In addition to these areas, the CRS also works on girl child welfare, gender equality, and professional and economic growth.

Sustainable Development Goals: Radio Sanjha focuses on the given SDGs:

SDG 3: Good Health and Well-Being

SDG 5: Gender Equality

SDG 6: Clean Water and Sanitation

SDG 8: Decent Work and Economic Growth

Primetime Programmes: The primetime programmes that are broadcast by Radio Sanjha are ‘Aao Janay Zara’ and ‘Zindagi Na Milegi Dobara’.  The programmes of the CRS include formats like quizzes, narrations, recitals, expert advice, live phone-in interactions etc., and also feature experts from different fields who discuss several topics, address the concerns of the local community, and try to provide solutions for the same. The CRS also provides the local community with a platform to share their views, showcase their talents, and also serves as a source of knowledge dissemination and exchange. 

Innovations in format or any other way: Radio Sanjha narrowcasts it programmes amongst the local community to ensure that important information reaches all the community members so that they can benefit from it. The CRS collaborates local bodies and administration to effectively devise strategies to address the concerns of the target community. 

Core Team: There are ten members who constitute the core team of Radio Sanjha. This includes the Station Director, Station Manager, and other staff. The CRS is also supported by a panel of experts who provide valuable insights on existing programmes and also help in the conceptualisation of new ones. 

Major Projects Undertaken: Radio Sanjha has been a part of many initiatives in the region. It has partnered with UNICEF, the local Irrigation Department and administration for different projects. These projects are mostly based on water conservation, as the region suffers from water scarcity and contamination. The CRS also develops its own initiatives that aim for the welfare of the target community. 

Sustainable Strategies: Radio Sanjha receives a share of its budget from the parent organisation, All India Samaj Sewa Kendra. The remaining funds are raised through the means of collaborative ventures that are funded externally. 

Number of listeners and Potential Outreach: Radio Sanjha’s broadcast limit covers around 250 villages and parts of Yamunanagar and Jagadhri towns. The CRS has an active listener base of nearly three lakh listeners. 

Major concerns in the Community:  The major needs/areas of concern within the community are health hygiene, sanitation, unemployment, lack of awareness regarding opportunities and poverty. Radio Sanjha has supported many micro-studies in the area of conservation of water and promoted innovative methods to minimise wastage.